1. Acceptable use
SESMetric carries two kinds of mail on separate infrastructure: transactional messages (tied to an action the recipient took) and marketing campaigns (via the Campaigns product, only to contacts who opted in, from a verified domain you control). Consent is the line — every recipient must have asked to hear from you.
Allowed
- Receipts, invoices, order confirmations
- Password resets, magic links, OTPs
- System alerts, security notices, account updates
- Newsletters and campaigns to opted-in contacts (Campaigns product)
- Drip sequences to contacts who signed up for them
Prohibited
- Cold outreach, prospecting, lead-generation
- Any list sourced from purchase or scraping
- Marketing content on the transactional API/SMTP path
- Removing or defeating unsubscribe links
- Content that violates CAN-SPAM / GDPR / local law
Enforcement
Accounts sending to purchased, scraped, or non-consenting lists — on either path — will be immediately suspended without notice and assessed a $500 cleanup penalty plus any deliverability remediation costs we incur with upstream providers. Repeat violations result in permanent ban and forfeiture of prepaid balances.
Marketing campaigns must go through the Campaigns product: it runs on an isolated IP pool, requires a verified domain identity, enforces one-click unsubscribe on every message, and applies bounce/complaint suppression automatically. We monitor send shapes and complaint rates on both paths and reserve the right to inspect sending content when a pattern is flagged.